Marketing has been redefined in today’s digital world. This is an intensive course designed to deliver the practical understanding of online marketing, its fit in the broader marketing framework. Students will learn to operate and design online marketing campaigns and acquire customer insight.

Program Outcomes

Program Outcomes
Imbibe the concepts of social media communication and platforms
Program Outcomes
Gain Knowledge of cutting edge principles such as social network management, pricing in two-sided markets and crowd-sourcing.
Program Outcomes
Acquire competency of using web analytics to set prices, create better ads, make decisions about product distribution, and improve product design.
Program Outcomes
Gain know-how of implementing an effective and comprehensive digital marketing campaigns.
Digital Marketing

Course Content


Specialization Courses on Offer

Year 2 Year 3
Consumer Behaviour and Market Research Communication Strategy and New Media
Digital Consumer Search and Marketing SEM and SEO
    Technology Platforms for Digital Marketing
    Retailing and E-Tailing

University of London Subject

GLC Subject

The University/ College reserves the right to make changes in curricula, degree requirements, course offerings at any time without assigning reason or prior notice.

Career Opportunity

  • Digital Content Executive, Performance Marketing Executive at online marketing firms
  • Independent digital marketing consultants
  • Creative Digital Solutions Executive, Digital Media Buying / Planning Trainees in news and media companies

Potential Recruiters


Admissions at a Glance

Approaching Deadline
Approaching Deadline

Applications closed for Session 2017-18

Minimum Eligibility
Minimum Eligibility
BBA - Class XII – CBSE/State Board/ISCE 70%; IB 30 points + SAT Score/GLUE Test
Application Fees
Application Fees
Rs. 1,500

Please visit the Application Process for further information.