This program will provide a firm grasp of transformative business models created by the confluence of globalization, entrepreneurship and information technology. Students will be exposed to product marketing, supply chain, pricing and profit management, cross-selling, up-selling, customer service and allied aspects of the E-Commerce industry.

Program Outcomes

 
Program Outcomes
Ability to analyze internet based business models and unique challenges of running such businesses.
Program Outcomes
Gain operational knowledge to handle all aspects of the e-commerce chain: vendors, aggregators, logistics, technology and the customer
Program Outcomes
Acquire competency in tricks and technologies of enlarging traffic to e-commerce portals
Program Outcomes
Gain appreciation of information systems used to enhance business processes in the e-commerce space
 
E-commerce and Supply Chain

Course Content

 

Specialization Courses on Offer

Year 2 Year 3
Logistics for E-Commerce Digital Consumer Search and Marketing
E-Commerce Technologies Marketing and Retail Analytics
    Introduction to Multimodal Transportation
    ERP in Supply Chain

University of London Subject

GLC Subject

The University/ College reserves the right to make changes in curricula, degree requirements, course offerings at any time without assigning reason or prior notice.

Career Opportunity

 
 
  • E-commerce Marketing Coordinator, E-commerce Content Specialist, etc.
  • Operations Executive at established E-Commerce businesses
  • Analyst at firms offering E-Commerce services to traditional businesses
  • Analyst in E-Commerce Practices at consultancy firms

Potential Recruiters

 
Flipkart
ebay
PAYTM
amazon

Admissions at a Glance

 
Approaching Deadline
Approaching Deadline

Applications closed for Session 2017-18

Minimum Eligibility
Minimum Eligibility
BBA - Class XII – CBSE/State Board/ISCE 70%; IB 30 points + SAT Score/GLUE Test
Application Fees
Application Fees
Rs. 1,500
 

Please visit the Application Process for further information.